Habitus Townhomes.

A brand and campaign strategy inspired by fashion and film, Habitus challenged the norm of property campaigns. Our innovative ROI movie was filmed in the existing warehouse space, featuring Alex Rance (a star AFL footballer) and a chalk drawing of the proposed floor plan. The on-market movie also featured Alex (and a body-double, but don’t tell anyone!) dancing through the stunning two-storey glass townhome display. Garnering plenty of PR, the movies we created for this development featured on the news, ultimately leading to all townhomes ‘selling out’ within 3 months.

Collaborators.
Developer: Beulah International
Architect: DKO Architecture
Interior Design: DKO Architecture
Landscape Architect: John Patrick
Renders: Binyan
Film House: Burning House
Photography: Emma Phillips

Scope.
Brand Strategy
Brand Identity
Name Generation
Art Direction
Collateral
Digital Design
Display & Signage
Campaign Strategy & Rollout
Copywriting

© Offbrand.