RAMPxchange Ecosystem | MediaFuel
I can honestly say this was a very rewarding collaborating with a fantastic client.
I find this illustration style appealing because it's simple, clear, and fast animation. My objective was to stick to the script, craft images that fit the style, effectively convey the story, and optimize each shot for quick animation, avoiding walk cycles for instance. AND personally, I wanted to push the depth and dynamic movement beyond projects I'd done in the past for my own creative growth.
Client: RAMPxchange
I find this illustration style appealing because it's simple, clear, and fast animation. My objective was to stick to the script, craft images that fit the style, effectively convey the story, and optimize each shot for quick animation, avoiding walk cycles for instance. AND personally, I wanted to push the depth and dynamic movement beyond projects I'd done in the past for my own creative growth.
Client: RAMPxchange
Agency: MediaFuel
Creative Director: Micki Harlow
Account Manager: Yen Tsu Lin
Art Director: Jessica Gibson
Design & Illustration: Jessica Gibson
Animation: Jessica Gibson, Adam Avilla
Music: Adobe Stock
Procreate initial sketch:
