Griselda Blanco, also known as La Madrina or the Cocaine Queen, was a Colombian drug lord who, in the 1970s and 1980s, alongside Pablo Escobar, dominated the world of drug dealing in America.
To launch in Milan the series inspired by her life, we have crafted a series of OOH highlighting her business, conveying the cruelty and fierceness of a woman capable of asserting herself in a
male-dominated and ruthless world, such as the drug trade in America.
And since her stuff makes you go high, we've crafted headlines for Fiumicino Airport in Rome.
When the product is ready, all that's left is to distribute it.
La Madrina has chosen to peddle her series using the best couriers in circulation: those of Glovo.
That's how, on a cold January evening, the residents of Rome and Milan received a surprise along with their order.
Agency: LePub Italy
Chief Creative Officer: Cristiana Boccassini
Executive Creative Directors: Bruno Vohwinkel, Domenico Manno
Associate Creative Director: Daniele Tesi
Senior Copywriter: Emanuela Ferrari
Copywriter: Alessandro Grillini
Art Director: Madalena Goncalves
Junior copywriter: Alessandro Traverso
Junior Art Director: Vincenzo Russo
Account Manager: Antonella De Rosa
