Gabrielle de La Forest's profile

Ghost Project Circular Fashion at Accenture Song

My personal take from this project:

In my own closet, I've always found struggling to balance style, budget, and sustainability. Over time I've tried various approaches, like renting clothes and accessories from shared closet service (Le Closet), selling and buying on second-hand stores or online websites (Vinted, Le Bon Coin), as well as sewing my own clothes and accessories.
In 2020, this ghost project was an opportunity for me to explore this topic of circular and sustainable fashion, free from client brief. It allowed me to learn about circular design and business opportunities in sustainable fashion.
As we near 2024 and brands becoming more mature, I look forward to working on circular and sustainable fashion services.
My role in the project: UX & Service Designer

→ Learning and sharing in-house on circular design with fashion as industry reference

→ Communicate around business opportunities for fashion brand accounts

→ Build a new offering through Sustainable fashion models and strategies

→ Created brand “upgraded” journeys applying circular and sustainable models on current business models

Ghost Project Circular Fashion at Accenture Song
Published:

Ghost Project Circular Fashion at Accenture Song

Published: