ZOB
ZOB has always stood out for their rebellious and anti-establishment attitude, directly addressing the social and political issues of the time, and has been at the top of rock lovers' charts for three decades.
This extraordinary energy, coupled with their maturity, inspired us to develop a fresh and distinctive visual identity in the Romanian music landscape, while maintaining their defining non-conformist spirit.
Branding solution
Visual identity
ZOB is known for their explosive live performances that encourage direct interaction with the audience. Through their music, ZOB represents a powerful voice of a generation seeking change and liberation from certain social and political constraints. The band has left a lasting mark on the history of punk music in Romania and has remained a symbol of the struggle for freedom of expression.
The visual identity tries to capture the rebellious, provocative and free spirit of the band. The proposed logo is a custom wordmark that unites the 3 letters in a direct, clear and assertive way. The sharp angles, the uniform thickness of the letterforms and the horizontal line running through the logo evoke the incisive, direct and uncensored character of the band.
The symbol is a visual abbreviation of the wordmark, easily transformed into an emblem that distills the band's personality and can be easily used in visual communication. In addition to the symbol and wordmark, the identity is complemented by special typographic elements, using fonts and symbols that convey an optimistic energy.
The use of brand colour and photography style complements ZOB's identity, putting their performance in a unique, distinct light.
