Le Creuset Global Brand Standards
The brief was to lay a foundational framework that unifies the Le Creuset brand across the globe and to provide a consistent and recognisable brand experience that leads to greater brand equity.
This included a brand audit and a strategic redesign of all collateral across multiple touchpoints, defining the visual brand identity and putting brand systems in place. The takeout was a comprehensive brand guidelines document of more than 300 pages.
I designed this project during my tenure as HaasXSwitch.
