We were thrilled to partner with The North Face in developing a campaign to commemorate the 50th anniversary of their iconic parka. This parka is not just a brilliant piece of technical gear for extreme conditions, it’s also a cultural symbol that has resonated with the masses. Our team crafted a comprehensive design system that included a dynamic motion package and an exclusive, limited-edition zine. This system enabled us to integrate campaign photography and written interviews with the incredible Conrad Anker, Jimmy Chin, Quannah Chasinghorse, and Danie Sierra.
Zip up. We have a lot we’re excited to share.
THE RESEARCH
Vintage The North Face Catalogs and Publications became the starting point for our inspiration.
CREDITS:
Creative Direction:
David Clemente
Design System Art Direction:
Justin Colt
Jose Fresneda
Design:
Justin Colt
Jose Fresneda
Christian Townsend
Vincent Drayne
Yasmin Mukino
Yasmin Mukino
Mina Son
Motion Design:
Justin Colt
Yasmin Mukino
Mina Son
Zine Design:
Mina Son
Project Management:
Justin Raymond Park
Jesse Eschenroeder
Copywriting:
Emily Connelly
In-Situ Photography:
Joe Gall
In-Studio Photography:
Leonard Greco
In-Studio On-Body Motion:
Cole Pates
In-Studio Product Photography & Motion:
Swanson Studio
See a web-based version of the zine on highsnobiety.
