Summer Stories | Gucci for LouLou @ St Tropez
To celebrate its new boutique in the centre of Saint Tropez, Gucci colours the beach of the famous Loulou Ramatuelle Beach Club in yellow and white.
The beach of the famous Beach Club is "dressed" with the codes of the new Resort collection: blue and yellow stripes coexist perfectly with the iconic red blue web and the vintage GG Blondie logo.
In addition to the club's entire customisation, from the sun loungers to the beach umbrellas, from the beach towels to the pop-up store, guests are gifted with a special edition box (available in men's and women's styles) containing a bag, a beach towel, a fragrance, a nail polish and, of course, a pair of sunglasses.
The packaging is intended to convey the marine world and the vintage Tropezienne atmosphere of the 1970s: a box covered in raw fabric effect paper where cords like ropes act as handles and blue metal rivets are applied to sliding drawers to embellish and elevate the contents.
The beach of the famous Beach Club is "dressed" with the codes of the new Resort collection: blue and yellow stripes coexist perfectly with the iconic red blue web and the vintage GG Blondie logo.
In addition to the club's entire customisation, from the sun loungers to the beach umbrellas, from the beach towels to the pop-up store, guests are gifted with a special edition box (available in men's and women's styles) containing a bag, a beach towel, a fragrance, a nail polish and, of course, a pair of sunglasses.
The packaging is intended to convey the marine world and the vintage Tropezienne atmosphere of the 1970s: a box covered in raw fabric effect paper where cords like ropes act as handles and blue metal rivets are applied to sliding drawers to embellish and elevate the contents.
June - October 2023
