⭐ About the brief: Plantiful is ready-made plant-based dishes for conscious people. The brand wants to reach the mainstream with its products. The main challenges are a wide target group, including Generation Z for whom ethical aspects are important, people interested in health, vegans, but also employees who care about ready-made, tasty food.

💥 How did I solve it? Simplicity and modern, friendly design that will interest all groups. I use shades of green and non-obvious typographic connections. I play with the language and method of brand communication, which immediately translates to "you", but in an unobtrusive way.