Make Think Become Did | Design Indaba 2014
 
Once again in 2014, the greatest creative minds gathered in Cape Town for the annual Design Indaba; the world biggest design conference. As with most three day conferences, delegates attend inspirational talks but most of the time, they do nothing with that inspiration. Our idea was to capture that inspiration and hopefully find an idea that change the world. This is how we made "think" become "did". 
 
The official 'Make Think Become Did' App we designed with the help of BYNRY in Cape Town.
Using this app, delegates could post inpirational tweets or pictures as well as keep up with the schedule
of the conference. More importantly, they could submit their own design idea and also see other submitted ideas.
 
The good ideas were then sent to our Illustrator Hub where they were drawn into cool illustrations.
 
 
 
 
 
Our amazing illustrators slaved away for three days producing over 100 illustrations
 
 
Ian Jepson, kick ass illustrator.
 
 
Some of the 100 illustrations
 
The 'DID Store' where delegates could get their illustrated ideas printed on a cotton bag, Moleskine notebook, a pillowcase and other cool products.
 
 
 
To show the power of design, we created installations that solved some of the problems faced by conference attendees.
For example these were sound-proof media pods where the media could conduct interviews with some relevant peace. 
 
 
 
Solar-powered umbrellas where conference attendees could charge their phones and
iPads/tabletsthey've been using all day to tweet and submit their amazing ideas. 
 
 
Make Think Become Did | Design Indaba 2014
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Make Think Become Did | Design Indaba 2014

A showcase of Absa's sponsorship of the annual Design Indaba in 2014.
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