Project Overview:
Virtue Care is a mobile application designed to connect qualified home care nurses with patients who require in-home medical assistance. This project focuses on the design of a logo that effectively captures the essence of the app and resonates with both nurses and patients.
Target Audience:
Nurses: This includes qualified home care nurses seeking flexible work opportunities and providing quality care directly to patients in their homes.
Patients: This encompasses individuals requiring in-home medical assistance, including seniors, individuals with disabilities, and those recovering from surgery or illness.
Design Goals:
Convey trustworthiness and care: The logo should instill trust and confidence in both nurses and patients, highlighting the app's commitment to professional and compassionate care.
Be approachable and friendly: The design should be welcoming and easy to understand, avoiding excessive medical imagery or complex elements.
Reflect mobile integration: The logo should be adaptable and recognizable at various sizes, suitable for mobile app displays and marketing materials.
