The Jack Boxer (2012)
Art Direction & Lead Design by Robert Lindström
Awards: Cannes Silver Lion 2012 and Andys Bronze 2012
Client: BBDO NY and AT&T
“Daybreak 2012, a transmedia webseries by Tim Kring (Heroes, Conspiracy for Good), launched on May 31st with the release of the first of 5 weekly chapters of the webseries on Along with the Daybreak 2012 website, the Jack Boxers app was also released for both the iPhone and Android smartphones, along with an accompanying website, We Are The Jack Boxers. The purpose of both the app and the website is to enlist help for the cause of the Jack Boxers, who are fighting the forces of darkness and bringing the Truth to light.” 
Wired Magazine

The “Jack Boxer” app is in the story built by an underground organization with the same name. The app is mainly a way for them to communicate securely using text, image and audio messaging. The “Jack Boxer” is found in Daybreak, which is a web TV series deeply integrated with an immersive digital layer. It’s a continuation of a sidetrack from the tv serie
“Touch” with Kiefer Sutherland.

“The Daybreak main story unfolds in five, roughly ten minutes long episodes shown on and But the story doesn’t end there, rather the opposite. On websites and via the smartphone app, the viewers can explore different fragments of an exciting and complex journey. The Jack Boxer application lets the audience be a part of the main character hunt to succeed with his mysterious mission. The app together with lets fans dig deeper into the Daybreak experience. Much deeper.” — Monterosa

The project was a close collaboration with Monterosa Stockholm who impressed me a lot with their expertize and focus on details! They did an amazing job! A true creative technology master piece!
Read more about the project & making of — North Kingdom
Read more about the concept — Wired Magazine
THE DASHBOARD contains a real time 3D globe surrounded by a glass dodecahedron. Underneath a graphic frequency EQ in two layers; one measuring microphone input and the other connected to the pentagon hair cross that sits on top of the globe. Built in pure OpenGL for iPhone and Unity3D for Android.
The app was described by someone as a “James Bond app for geeks”, which is pretty true. My brief designing Jack Boxer, was to make old school user interface with a fresh tweak. We wanted a look and feel of a site/app run by a major Unix hacker. This old retro style was perfect when the production time was pretty tight. The challenge 
was still to make an unique style.
Two websites, one story. Jack Boxers (the game) & Daybreak (the story, designed by Jakob Nylund). The app is also found in the Daybreak episodes by BBDO and Tim Kring, which is an immersive and interactive entertainment experience presented by AT&T.
Images below are taken from these episodes:
One of eight sections is the RECORDING and SOUND EDITING TOOL. The sound editor let users change the playback direction and playback rate. This way they can find hidden messages within audio clips that’s almost
impossible to hear otherwise.
The FREQUENCY ANALYZER is another tool built to find messages, this time hidden in series of frequencies. The Jack Boxers have mapped a number of characters to tones/frequencies enabling messaging via sounds that can be found anywhere. The scanning for frequencies are represented by a dynamic point cloud.
My workfile where I have collected all my design in an “Art Direction Overview Map” to see how everything matched. The time I had for this was very limited so the clean design helped a lot. The feeling had to be an old computer system combined with a new, hi-tech technology. Most of this stuff I created during one hectic week.
From the shape of the dodecahedron I created some clean and simple digits and symobles with Adobe Illustrator to match the overall feeling.
A snapshot from my iPhone at Monterosa. On my left side is Carl Rung, Creative Director at Monterosa, going throu the latest updates via an Apple TV. Danilo Boer, Art Director from BBDO New York, and Marcus Ivarsson, Creative Director at North Kingdom are sitting on the other side table.
I also designed a very simple blog for Jack Boxes, based on a tumblr theme, where I have animated a boot up sequence of their computer system. A very short and very simple animation made in Flash.
Animation — Jack Boxer Bot Up
An instruction movie from AT&T.
The End. 
The Jack Boxer (2012)

The Jack Boxer (2012)

The “Jack Boxer” app is in the story built by an underground organization with the same name. The app is mainly a way for them to communicate sec Read More