The "Green Dot for Progress" campaign endeavors to raise awareness among users about the significant digital gender gap in India, particularly highlighting the limited access to internet resources for women, which perpetuates financial inequality, restricts access to knowledge and educational opportunities. Through strategic use of social media platforms, the campaign seeks to challenge the prevailing taboo surrounding internet and smartphone usage among marginalized women, particularly in rural and backward areas. By aligning with the national theme of technological inclusivity, "Green Dot for Progress" aims to initiate conversations, drive policy changes, and promote initiatives that bridge the digital gender divide, thereby empowering women with enhanced access to digital resources and fostering greater socio-economic equality in India.
Social Media and Campaign Assets
Impact
