The packaging was aimed to resonate with environmentally conscious consumers who appreciate the marriage of tradition and modernity. Aim to attract those seeking premium, natural products with a strong connection to heritage.
Incorporated earthy tones, lush greens, and rich, regal hues inspired by Mughal art to create a visually cohesive and culturally resonant colour palette.
Incorporated tactile elements and special finishes to enhance the overall sensory experience and communicate a sense of luxury.
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