Beyond The Valley is a prominent music and arts festival in Australia with a history dating back to 2014. It was first held in the picturesque Lardner Park in Victoria, offering a unique blend of music, art, and cultural experiences. The festival quickly gained recognition for its electric lineup, featuring a diverse range of local and international artists spanning various music genres, from electronic and indie to hip-hop and rock.

For the scope of this design project, Beyond The Valley festival collaborated with Absolut Vodka to craft a package destined for sale at the 2024 festival. Their mutual aspiration? A package not only to serve its purpose but to be repurposed after the festival's curtains close.

After purchasing the drink package, users can unfold their box to see a complete map of the entire festival ground. This allows them to explore different sections of the festival, while holding onto the Absolut packaging. There is a legend included on the map, marked with sections on where to find necessary items such as water, first aid, and campsites. Alongside this, a wristband can be pulled off of the unfolded box, and can be collected for prizes though affiliated Absolut tents at the grounds. 

Once all three boxes are purchased and all three wristbands are attached to a user, the legend on the map displays an Absolut drink station. At these locations, graced with the trio of wristbands, users are invited to savor a complimentary drink, courtesy of Absolut.