PROJECT DESCRIPTION
I have designed the logo and corporate identity for CEO Yachts brand. In this project, the logo design emphasizes "CEO" while "YACHTS" is presented in a more subtle manner.
The typography of "CEO" is geometric, masculine, and exudes luxury. The focal point of the logo is the letter "E," which is designed in the form of steps resembling the stairs found at the rear of yachts. These steps symbolize success, progression, and upward movement.
The corporate identity features navy blue and white colors, symbolizing trust, power, purity, and luxury. The background of the corporate identity designs incorporates the same step motif, reinforcing the brand's vision of progress and achievement.
The CEO Yachts brand stands out in the maritime industry with a strong identity and elegant image. The logo and corporate identity design highlight the brand's prestige and uniqueness, enhancing its leadership position in the industry.
