It's safe to say that BYLD is a Breadfast sub-brand for whoever wants to fuel their bodies with essential amino acids, support their muscle repair and keep hunger at bay.
BYLD bars are a quick protein fix for when you're on the go. Just toss one in your bag, and you're ready to conquer your day.
BYLD's main visuals are athletes of all kinds of sports; in order to relate to every potential buyer.
Since BYLD is an Egyptian brand, we started introducing characters of sports that are most practiced in Egypt and then characters of sports with the biggest fan base to ensure that buyers will relate and byld an emotional connection to the brand.
