Nue.Life
Transforming Mental Wellness - From Skepticism to Trust, Embrace Healing through Innovative Psychedelic Therapy App
Challenges
In the dynamic landscape of mental wellness, Nue.Life emerged as a trailblazing endeavor aimed at revolutionizing psychedelic therapy. Our mission was clear: translate the profound benefits of on-site ketamine therapy into a digital sanctuary, enabling users to experience healing within the familiarity of their own homes. Over an intensive 8-week timeline, our dedicated team embarked on a journey that not only solved intricate challenges but also cultivated an unshakeable foundation of trust for users seeking solace.
UX Research
Our research journey embarked on a comprehensive exploration, amplified by a meticulously adapted version of the Google Design Sprint methodology, tailored for remote collaboration. We immersed ourselves within the minds of users, diligently engaging the founding team, company staff, and medical professionals. Over 30 users, including those inquisitive about psychedelic therapies, became our compass.
Key Research Findings
The research unveiled profound insights that became our North Star in navigating the design process:
- Streamlined Experience: Users sought an app with a focused feature set, eschewing complexity for a clean and intuitive user journey.
- Swift Onboarding: A seamless onboarding experience, with succinct and easy-to-understand questions, emerged as a priority.
- Beyond Ketamine Therapy: Users craved tools for managing stress, anxiety, and negative emotions beyond ketamine therapy sessions.
- The Role of Music: Music was a powerful coping mechanism, providing solace during challenging moments.
Privacy and Security: Users expressed concerns about sharing sensitive information with therapists via chat, highlighting the paramount importance of privacy.
Designing for Trust and Connection:
Armed with these insights, our design decisions crystallized. Through a series of design exercises, from note-taking to storyboarding, we refined our approach to create a harmonious user experience that seamlessly melded empathetic design with technological prowess. Each choice was made with the user's journey in mind, ensuring that every touchpoint fostered trust, connection, and growth.
Results.
Nue.Life wasn't merely an app; it was a transformative journey that resonated deeply with users seeking mental wellness and healing. The streamlined app experience, built on a foundation of empathy and robust privacy measures, resonated profoundly. Engagement surged, and the platform became a beacon of hope, empowering users to take control of their mental health journeys.
In the realm where innovation and compassion intersect, Nue.Life stands as a testament to the profound impact of user-centric design. By harnessing cutting-edge methodologies, empathetic insights, and technological prowess, we not only addressed challenges but also kindled a bond of trust that empowered individuals to embark on their therapeutic journey with unwavering confidence.
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PROJECT
Nue.Life's Ketamine Therapy App & Subscription
FEB—MAR 2021 & JAN 2022
Nue.Life's Ketamine Therapy App & Subscription
FEB—MAR 2021 & JAN 2022
ROLE
- Head of Design
- Design Sprint Workshop facilitator
- Lead Visual Design
- Building & Maintaining Components
- Prototype
- Head of Design
- Design Sprint Workshop facilitator
- Lead Visual Design
- Building & Maintaining Components
- Prototype
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