This is a fictional project I made to redesign Mochi ice cream's packaging. The target audience is mostly people between 12 to 40 years old who love the cuteness of Mochis and their delicate touch when they taste a bite. I created three versions of the "assorted" pack using bright colours to keep the audience's attention and enhance energy and happiness. I decided to emphasize the cuteness of Mochis and the composition by using organic elements and flowers. This is my concept project. Enjoy the review!