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    Ami is a new line of air fresheners from Amg, a leading domestics brand in Vietnam. The strategy here was to position the brand as contemporary,… Read More
    Ami is a new line of air fresheners from Amg, a leading domestics brand in Vietnam. The strategy here was to position the brand as contemporary, fresh, and a little stylish in comparison to its primary competitor Glade. The inspiration for the concept came from luxury monograms and colorful naive textiles to create an identity that is simple, playful, chic, bold, and very distinct. Read Less
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Ami is a new line of air fresheners from Amg, a leading domestics brand in Vietnam.
 
The strategy here was to position the brand as contemporary, fresh, and a little stylish in comparison to its primary competitor Glade. The inspiration for the concept came from luxury monograms and colorful naive textiles to create an identity that is simple, playful, chic, bold, and very distinct.