"CREATIVE STRATERGY/CREATIVE DIRECTION"
MORE THAN BALL SHOW
I assisted in giving creative input in The More Than Ball Show which is Europe’s first female-led NBA/WNBA show and Podcast. That brings a refreshing and unique take on the game of basketball with 5 passionate and dedicated NBA fans, Sevian Witter, Paige Ashleigh, Aiman Syed, Ola Awosika, and Shequila Joseph.
Since the show introduced a "drip check" segment to evaluate various NBA and WNBA fashion concepts, I saw an opportunity to incorporate the badge system featured in the NBA2K game. Given the show's frequent mention of the game and its sponsorship by 2K, it seemed like a natural fit. Below is a screenshot of the board that I designed and a shot of them using the board on one of the episodes.
DION CLOTHING
My clothing brand, Dion Clothing is a brand that shows appreciation for the influence of every era from the 90s/2000s on today’s culture. Our brand is inspired but the creativity of influential figures such as Virgil Abloh, Pharrel Williams, and many more trail blazers in the creative industry who helped pave the way for many to pursue their passions. Each line aims to pay tribute to the creativity of past and present eras. I created the brands vision and helped bring my idea to life with new concepts and eye-catching graphics and photography. Here is some of the work I did for their ‘Made for Ballers’ drop. I wanted to bring creativity and highlight the three basketball players, “Kobe, Allen Iverson, and Doctor J’’ and get three boys to embody the spirit of them. Below is a shot from the shoot.
THE SEVENTH SOUND
The Seventh Sound is a platform that I created that celebrates musicians, producers, and DJ’s by exploring their creative processes and overcoming challenges. Named after the major seventh chord, renowned for its sweet tones, the show signifies a focus on the intricate aspects of music creation. This deliberate choice adds symbolism and sophistication, resonating effectively with musicians and enthusiasts, creating a unique space for insightful music conversations. **more pictures to come**
