CORONA BEER - SAVE THE BEACH
Save the Beach is a project of Corona Beer that cares about
the environment and the cleanliness of beaches.
We created the Save the Beach Hotel, a hotel made entirely of garbage collected from the beaches, with the collaboration of german artist H.A. Shult.
As if it were the opening of a new and exclusive hotel, we launched a campaign to announce its arrival. with a very committed radio, and a series of prints with a very hotel insight: Would you take any of these objects made from garbage?
The world´s first garbage hotel. Next opening 19 January in callao Square, Madrid