"The Persistence of Memory" online horological exhibition stands as a testament to the specialist watch retailer's unwavering commitment to advancing watch culture. By leveraging digital platforms, the retailer brings their passion for the industry directly to the doorstep of the modern connoisseur. This innovative approach not only showcases their dedication to preserving horological heritage but also ensures accessibility and engagement with a wider audience, fostering a deeper appreciation for timepieces among enthusiasts worldwide.
The key visual for the site is designed to be responsive and adaptable across various devices, ensuring an optimal viewing experience for visitors accessing the online viewing room. Whether viewed on a desktop, tablet, or mobile device, the design seamlessly adjusts to accommodate different screen sizes and resolutions, maintaining visual integrity and usability.
The highlight of the viewing gallery page is its smooth animation transition, which elegantly guides viewers through the content as they scroll down the page. Each section seamlessly transitions into view with fluid animations, creating a visually engaging and immersive experience. From subtle fade-ins to dynamic sliding effects, these animations enhance the browsing experience, drawing attention to key content elements and maintaining viewer interest as they explore the curated horological showcase.
The website offers a detailed overview of the curated horological exhibition, optimized for mobile viewing. Viewers can access descriptions of timepieces, artist profiles, and exhibition highlights, with a responsive design ensuring smooth navigation on smaller screens. The layout is streamlined, allowing users to conveniently browse gallery images and articles from their smartphones or tablets.
Through Shopify integration, designing and creating an e-commerce page with detailed listings, images, and animations becomes significantly easier, resulting in a user-friendly experience for viewers. The platform enables seamless organization and presentation of products, enhancing the visual appeal of the e-commerce page.
An exclusive in-house merchandise collection is available for purchase on the website, featuring items with designs crafted internally and professionally photographed for the e-commerce page
A digital artist was commissioned to create a series of digital illustrations for each of the watch makers, categorized into two groups: pioneers of horological timepieces and avant-garde figures in luxury watchmaking. Despite their distinct approaches, both groups share a deep passion for artisanal watchmaking. The illustration style was inspired by graphic novels, aiming to portray the watch makers as heroes of horological art, akin to superheroes in their field. Each illustration captures the essence and legacy of the watch makers, celebrating their contributions to the world of timekeeping with dynamic and visually striking imagery reminiscent of graphic novel storytelling.
The illustrations were then adapted into profile-sized images for each of the respective watchmaker’s viewing room.
The digital illustrations of the watch makers were meticulously crafted with the key visual in mind for print adaptation, resulting in a composition suitable for a poster-sized image. Each poster was printed in A2 size.
