Our goal was to rebrand Wild Soul Sunglasses and create a mark that gave the brand the value it deserves. We decided that the best way to highlight the personality of the brand was by creating a hand-rendered logo. With this approach came a wild and edgy mark that embraces the spirit and the capabilities of Wild Soul.
To carry on the loudness of the logo, we created a campaign that highlighted each animal: the owl, lion, elephant, and rhino, and accompanied these with paper crafted representative elements of each animal.
Project Members: Jimmy Kalman, Mariah Morin, Jon Brand, Lorena Jimenez, Yaiza Lazaro, Shanni Levi
*This is a school project created for the Miami International University of Art & Design