About:
Apex, a distinguished health and fitness brand, is dedicated to the pursuit of strength and the attainment of personal goals. The foundation of our brand is rooted in the concept of reaching the summit, recognizing that prioritizing health is essential in all aspects of life, whether it involves building muscle or shedding weight.
Our meticulous approach to the apex branding initiative aimed to visually capture the essence of reaching the summit in a resolute manner. From the creation of the logo and collateral to the development of marketing materials, we employed sleek and contemporary design elements that seamlessly aligned with the brand, evoking a vibrant sense of energy and fluidity.
The incorporation of the letter A merged with the mountaintop resulted in a simple yet impactful symbol, serving as an eloquent representation of our brand values. This distinctive icon not only signifies the apex of one's fitness journey but also embodies the robustness and steadfastness inherent in our brand, akin to the strength found in a towering mountain.
Graphic Design: Ahmad Z
Creative & Art Direction: Ahmad Zakoor
Creative & Art Direction: Ahmad Zakoor
