In the mood for boxing nights? see good hits and good dodges? There is no more complex idea behind this TV adds and idents for ladbrokes boxing nights on Channel 5.
In record time, almost like a knockout in the first round, I had to develop the idea to create the set of audiovisual Adds, distributed in two master pieces of 15 and 10 seconds and 10 5-second idents for the intermissions during the event.
