Coke + Faithless
A follow-up to their wildly successful ‘them 5’ website, featuring bottle designs by MK12, LOBO and The Designer’s Republic, among others, Coca-Cola decided to give its special edition aluminium bottle campaign a new lease of life. A collaboration between Paranoid (design) and Faithless (music), the resulting short movie introduced us to ‘Mr. Néant’, an ambassador for the ‘Coke side ofthe new aluminium bottle design & the EU Music Program. Truly interactive, our playful website encourages users to make the most of their input devices (keyboard, mouse, microphone and webcam) to create their very own bottle design – under the able guidance of Mr. Néan.