Pravaler is the largest private student financing option in Brazil, focused on breaking down financial barriers and expanding access to education in the country. By offering financing directly to students or in partnerships with educational institutions, Pravaler facilitates student access, in addition to attracting more students and reducing dropout rates in schools.
The following project refers to the presentation of Pravaler's new B2B (business to business) branding, focused on communicating with educational institutions and showcasing the advantages of partnership.
The following project refers to the presentation of Pravaler's new B2B (business to business) branding, focused on communicating with educational institutions and showcasing the advantages of partnership.
The biggest challenge of this project was to develop the base animations for B2B branding, as well as something that would be comfortable to watch in its almost 3-minute video. I received the voiceover ready and the brief to merge recorded scenes with the animations, so I created a storyboard with the styleframes directly in Illustrator and presented it to the team for approval, making the first changes in the initial phase of the project. Finally, the video was animated in After Effects and edited in Premiere Pro.
