TREsemmé held an activation at the first ever Hey Neighbour festival in South Africa. As part of the activation offering, TREsemmé created a 'hair menu' to allow festival-goers to choose which fun hairstyle they'd like to have for the day, alongside a drink of choice.
The hair menu was designed to have a range of Mzansi-inspired hairstyles and names.
Client: TREsemmé
Agency: The Hardy Boys – A VML Company
Copywriter: Rachel Rust
Art Director: Gareth Myklebust
Creative Director: Tracey Nuss
PR: Debbie Montague
Account Service: Lesa Anderson
