We helped Sweet Protection execute a 360° marketing campaign for their much-hyped collaboration with world-renowned freeskier Jesper Tjäder. From creative direction to execution, we produced a fully integrated set of static and dynamic assets to launch the limited-edition helmet and goggles.

We introduced a variety of visual cues inspired by analogue photography to produce a unique look and feel that highlighted Jesper Tjäder's personal aesthetic throughout the campaign. Using black as a foundation helped to highlight Jesper’s signature blue color accent in his nighttime imagery.