In this design brief, we present Den, an innovative smart, eco-home heating service that brings together advanced technology and environmental sustainability. Their goal is to create a compelling visual identity and branding that captures the essence of Den's cutting-edge heating solutions.
The Brief: They want to represent a new demographic of audience to their eco friendly product. To refresh the brand that appeal a younger audience (ones that are looking for their first apartment or home). Both men and women between the ages of mid 20s to mid 30s who love eco friendly products and clean environment.
The Solution: I moved in with fresh and modern approach, I decided to use a soft round font to capture youthfulness and easiness when using Den products. Colors that range of hot and cold thermometer feel that also capture eco color tone to it. As for the brand's photograph, I selected scenes of interior homes that have browns, whites, beiges colors to give viewers a sense what the rooms might feel when stepping inside while the Den system is in use.
