To Brand the Jashn of Basmati
What started on a Sunday brunch ended up being a mission to transform the way rice is consumed in our country. Jashn Foods, a seller of premium quality aromatic Basmati rice brand, approached NH1 Design with a vision to connect with the current market dynamics.
Client: Jashn Foods
Requirements: Branding and Packaging
Faced with numerous NPAs in the rice industry and a rising trend of consumers leaning towards packaged rice, Jashn identified a strategic opportunity to enter the market and build a brand known for trust, quality, and reliability. In this brief study, we will be exploring the branding techniques and thought process behind the culmination of a vibrant yield, Jashn Basmati Rice, that celebrates the culture of rice savour.
