Briefed to us in April, this ad called for a few sunny outdoor shots to help sell Summer Workout. And knowing British weather well, the only thing for it was to fly to the nearest guaranteed sunny beach destination to shoot this commercial - Ibiza!
In one action packed day, we shot in a gym, a park and on a beach with three seperate models. our Spanish was really put to the test in directing them, however nothing was more testing than the weather - we managed to shoot on the one day a year it rains in Ibiza! Thanks to the quality of the Red Epic camera and our grading department though, you will never tell the difference.