Brief:
An upscale Italian restaurant needs a rebranding for their newest venture: an industrial-chic inspired location targeted to a younger demographic.
An upscale Italian restaurant needs a rebranding for their newest venture: an industrial-chic inspired location targeted to a younger demographic.
Concept:
As the existing locations of the restaurant have a more formal and traditional aesthetic, the new iteration of the brand was designed to feel like the "cooler little sister" of it's counterparts. After updating the logo, I used recycled chip board for the restaurant's printed elements, creating contrast against the interior's monochromatic palette while giving a nod to the menu's rustic inspiration.
As the existing locations of the restaurant have a more formal and traditional aesthetic, the new iteration of the brand was designed to feel like the "cooler little sister" of it's counterparts. After updating the logo, I used recycled chip board for the restaurant's printed elements, creating contrast against the interior's monochromatic palette while giving a nod to the menu's rustic inspiration.
