This Ad Campaign is based on the case study of the adventurous vibes of Calvin Klein’s fragrance, CK One.
We follow the art direction that explores a spy, aiming to have a thrilling adventure, employs a dynamic interplay of light and shadow, and to create a compelling visual narrative that feels engaging to the audience.
For this project, I collaborated with Justin Deanon on concepting the idea, how we tackle the possible challenges as well as visualizing those ideas through our skills as a photographer and graphic designer.
The style of this Ad Campaign is bold and monochromatic as the Calvin Klein brand themself. Another goal that we achieved is to create something different, yet we still follow their brand guidelines.
Role:
Sam Peters: Model
Justin Deanon: Director / Graphic Designer
Muhammad: Producer / Photographer
