Special window display designed for La Rinascente, the luxury multibrand store in Milan, IT. 

 

Three stand styles to display and push Pleats Please in the most important perfumeries around Italy. 

Spring-Summer is the season choosen for this launching. Activities around the country main vacational destination are fundamental part of the guerilla strategy to push and crown  Pleats Please as the new "It" fragance. 

A preview of the exclusive launch party at Palazzo Reale, Milano. 

Social media is another key element of this strategy. Giving the opportunity to people to share their PleatED Experience through their smarthphones. 

Adv in tradicional media and all over the country