Rafael Pierce's profile

Cheese, Wine and Cured Meats - AUCHAN Campaign

As a graphic designer for a major supermarket chain, Auchan Retail, I had the exciting opportunity to create a campaign that embodied the essence of Queijos, Vinhos e Enchidos, or, in English, Cheeses, Wines and Cured meats - a celebration of Portuguese gastronomy and culture.
Drawing inspiration from the rich traditions and flavors of Portugal, I crafted a visually captivating campaign that aimed to, through a harmonious blend of different tones of brown, wooden textures, traditional imagery and elegant typography, transport our customers to the heart of a bustling Portuguese market, where the aromas of artisanal cheeses, fine wines, and savory cured meats mingle in the air.
Cheese, Wine and Cured Meats - AUCHAN Campaign
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Cheese, Wine and Cured Meats - AUCHAN Campaign

Published: