visual identity for Doaa Elganzoury


My latest work was designing a complete visual identity for Doaa Elganzoury. I received a brief from her which was detailed and gave me a lot of insights into her personality and the direction she wanted people to know about her. We chose the colors together based on her goals, and it was not a problem to consider her preferences as well.

I learned about her services in detail, her competitors, and was able to analyze their visual identities. We created a mood board and then did research, coming up with 3 sketches from which we chose one that represents her field, her services, and the progress she achieves through the training sessions she provides. It also combines the Arabic letter "د" and the letter "D".

In the end, we finalized the font and created a complete visual identity that is now out in the world.

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