TWC x Flower & Press
I had the wonderful opportunity to contribute to an exciting project centered around a flower pressing workshop in collaboration with Flower & Press, hosted at various White Company stores across England. Entrusted with the task of crafting engaging POS materials for each store, my role involved seamlessly blending captivating imagery provided by the talented team at 'Flower and Press' with essential event details.
For the workshop, we envisioned extending a warm welcome to each guest through specially curated welcome cards. Drawing inspiration from the vibrant essence of our new spring scents, Tuscan Grove and Santa Rosa, I combined delicate watercolor illustrations of these fragrant ingredients with heartfelt messages, inviting attendees to immerse themselves in the event's enchanting atmosphere. Furthermore, in acknowledgment of our valued partners, Laylo Wines and Flower and Press, I ensured their presence was prominently highlighted on the cards.
To elevate the guest experience even further, I conceptualised the design to be printed on wildflower seeded paper, allowing guests to not only cherish their memento but also nurture and cultivate a beautiful reminder of the event. This thoughtful addition was intended to infuse a sense of sustainability and connection with nature, enhancing the overall impact of the workshop.
My contribution aimed to seamlessly blend creativity, functionality, and sustainability, enriching the experience for all participants while aligning with the ethos of both The White Company and our esteemed collaborators.
