BEER LABEL DESIGN. THE FRUIT BEER SERIES. ZAGORSKAYA BREW.
The development of the label, as often happens, became a fascinating creative process, during which we explored various design directions. Ultimately, we settled on a symbiosis of the "steampunk" atmosphere and a bold, vibrant depiction of the beer's key flavor ingredient. We artistically intertwined these two foundations, seamlessly and visually showcasing the source of the flavor, integrating berries and fruits into the brewing process literally.
Inspired by the "steampunk" style and driven by the desire to convey the uniqueness of each variety, we crafted a design that not only embodies the taste but also tells its own story.
At the heart of the visual concept for each label lies the key flavor ingredient of the beer. We vividly highlight mango, grapefruit, cherry, and pumpkin, creating a composition where each element plays a unique role. A whimsical brewing apparatus, surrounded by the "steampunk" style, becomes an integral part of every story, extracting the juices from the fruits and transforming them into magical ale.
We played with colors, textures, and details to convey to the consumer the atmosphere of each variety. The use of dark shades and individual steampunk elements added intrigue and mystery to the labels, emphasizing the uniqueness of each beer.
