Brand Identity for BnM by The Design Archive.

I will be explaining as Tifu Kelison, the designer.

BnM (Branding and Marketing) is a marketing agency dedicated to delivering innovative and effective marketing solutions.  

The project started with some initial conversations about the brand foundation (Brand DNA - Purpose, Vision, Mission, Values). These are what set the brand apart from the others. They had already prepared all of this ahead of time. I asked more questions, and we made some edits and we were ready to move forward.

The logo concept embodies "B" and "M" into one mark. We aimed for a minimalistic and timeless look from the initial call we had. We flipped the logo vertically to show difference - it'd look like a growth graph the other way round, which is good, but being unexpected is way better. 

For the majority of our projects at The Design Archive projects, we do one logo concept, and this was the first option. At first there were some communication issues, but we sorted it out (I had to do another concept too). I explained my design decisions and why I decided to design this logo and we still came back to this.

Applications.

LinkedIn Company Page

The character in the example post is an example of how humorous the brand can be. Also, part of their audience are people who watch "adult cartoons" so I decided to see how that would go. 

It was fun to explore. 

Brands don't always have to be bland and boring!

The pattern is the logo but constructed differently to form a rocket. 

This took about a day to come up with. It was interesting to see that I had all the elements I needed on the canvas already.

Normally the pattern would be used in one color, but this grabs attention. 

The concept of the different colors entices the audience to want to look for more.

I helped BnM bring their brand to life by using design - making them look and feel like Royalty. This brand identity carefully pictured what they had in mind as I explained my design decisions to them. 

If you'd like to work or collaborate with me, you can contact me:

Email: tifukelison@gmail.com

Phone: +237 6 51 01 38 22