APPREZZO clothing brand visual identity

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APPREZZO

(ital. - I appreciate, я ценю)

CASE
Apprezzo is a new clothing brand from Saint-Petersburg,Russia, which was founded by 2 sisters. Their philosophy relies on the needs of women, who appreciate comfort, simplicity and durability. As sisters they care a lot about each other and want to share their love and energy with women who are open to it, who knows their own values. The brand uses only 100% organic cotton and pays great attention to details and quality at all stages of the production.

SOLUTION

The identity's main idea was to reflect sister's attentive and clear approach to the women needs.
Logo was made in lower case on the base of sans serif type to show the equal position of everyone involved and their rights to be themselves. The letter "a" was changed, we made it in minimalistic style, it can be drawn in 1 line which we showed in logo animation. Green shades were chosen for the base clothes collection and for the whole visual identity color system as the symbol of calmness and unity with ourselves and with the nature.