Sesc Dentistry
Visual identity with illustrations created for Sesc São Paulo’s Dentistry Program.
Since the beginning of the project, illustrations have played a central role in the visual development of the brand, emphasizing essential issues for the program: the various social functions of the mouth and the variety of anatomical forms. To convey these concepts and deconstruct the idea of a perfect mouth, a system of vector illustrations was created from an orthogonal grid, where modular repetition of geometric shapes is applied to create patterns focusing primarily on the actions and diversity of mouths rather than their anatomy.
The project was developed by Estúdio Rebimboca in 2022. As an art assistant at the studio, I worked on all stages of the identity development process, with my main contribution being the creation of the illustration system.
