As the boycotting for #FreePalestine began and we started using more and more Egyptian products, I chose one of the most beloved food products I buy and consume on a weekly basis to try to give it a new branding without straying away from the original feel of the brand. The concept of this design was that I wanted the rebranding to be as familiar as possible on the consumer so when you're in a supermarket you would realize this is Chato just by the feel of it. (This is a concept design not affiliated with the Biscato)