Project goal
The project's goal was to build a comprehensive website for Che with easy access to information about services, her story, and product purchase links. The fast-tracked timeline for launch was set at two weeks.
We faced an issue during development because client pictures weren't ideal—they didn't have the right level of detail and clarity. We navigated this hurdle by creatively using a blend of stock photos and Che’s visual assets, crafting layered and textured collages to maintain visual richness.
Solution
The design strategy incorporated elements honoring Che's intersectional and diverse identities, including colors, text, coconuts, cowrie shells, and floral foliage. A carefully chosen color palette and font pairings elevated the site's visual appeal. She now has a digital space to provide services and products, and more importantly, connect with folks in need of spiritual guidance.
