Артём Ковшенин's profile

Logo and identity for "Innovein" Medical Clinic

Innovein Medical Center is a progressive surgical clinic where innovative techniques incorporate the latest standards in medicine. A team of highly qualified specialists applies advanced technologies to achieve effective treatment results.

During the development of the logo, the main task was to find an image that would convey the different directions of the company's development. 
The Innovein logo is a triangular image combining the symbols "i" and "V" - innovation and inspiration (rus. - vdokhnovenie). This solution not only emphasizes the core values of the clinic, but also visualizes the diversity of medical services.





The Innovein logo is a triangular image combining the symbols "i" and "V" - innovation and inspiration (rus. - vdokhnovenie). This solution not only emphasizes the core values of the clinic, but also visualizes the diversity of medical services.

The Innovein logo utilizes a modular grid presented in two views: vertical/static and horizontal/dynamic. This flexibility ensures adaptability to different media formats and emphasizes the modern and dynamic nature of the clinic.





The background design of the Innovein logo relies heavily on a minimalist space, emphasizing the strict style with a monotone blue color. To add depth to the design, a gradient is applied, going from blue to turquoise. A variant with a neutral white background is also provided to create contrast and visual variety.

a/ triangular composition;
b/ circle;
c/ diagonal lines (ascending, but descending lines are acceptable);
d/ diagonal slices;
e/ rounded corners;
f/ organic lines (ascending but descending lines are acceptable).



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Logo and identity for "Innovein" Medical Clinic
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Logo and identity for "Innovein" Medical Clinic

Innovein Medical Center is a progressive surgical clinic where innovative techniques incorporate the latest standards in medicine. A team of high Read More

Published: