I was responsible for managing the company's social media platforms, focusing on reinforcing the brand image. This included defining the letter font, color palette, and logo placement for all images, as well as identifying the target audience and selecting appropriate imagery. Additionally, I undertook various tasks to ensure brand consistency across social media channels.
Conceptualized and designed a new social media post series titled '¿Sabías que?' (translated as '¿Did You Know?'), aimed at simplifying information on wood-related topics for our clients. This section was created to establish a connection between our products and engaging, informative content. For instance, in this particular photo, we highlighted the advantages of using wood in construction.
Crafted with Canva engaging feed and stories posts to announce the launch of our new website.
GIF idea to show the expansion of the company during the years.
