TANTA
REBRANDING DE MARCA
Tanta, a brand with over 20 years in the game, decided it was time for a facelift. Despite being well-established, the brand needed to encapsulate the values it had developed over the years in a solid identity that celebrates Peruvian flavors, generosity, and closeness with the people. We kicked off by pinpointing the visual traits that consumers vibe with the most. Then, we put a modern, vibrant, and fun spin on them. Drawing inspiration from Peruvian identity, we crafted patterns and a color palette that gives us a more pop and modern vibe for the brand.
The result is an identity that evolved while respecting its history, connecting not only with the longtime fans but also with those
yet to come.
ESTUDIO PALOMA
2023
Diseño: BELÉN DÍAZ GUERRA, JOAO PINEDO
Direcció de arte: PALOMA NIERI
Project Manager: Valeria Tizón
Fotografía: JIMENA AGOIS
EDICIÓN: BELÉN DÍAZ GUERRA
Estrategia de marca: BETO SEGURA
3d: OSCAR GÓMEZ
ANIMACIÓN: SALOMÓN WILSON, BELÉN DÍAZ GUERRA
Cliente: ACURIO RESTAURANTES
Sitio web: instagram.com/tanta_peru
País: Perú
