Nemo Mobile is a Linux-based operating system distribution for great variety of mobile devices. I've decided to develop a complete brand identity for these guys, because they totally deserve good looks for all great things they do.
I should clearly state that initial logo have been developed by Paulo Arancibia (you can review it here ) I've just "refreshed" it a bit.
About the project.
In my opinion the fundamental problem with Nemo branding, as good as it can be, considering that it's a (in extremely simplified explaination) a deviation from the Sailfish OS by finnish smartphone company named Jolla, the first thing that you'd imagine saying it is a clown fish from the Disney animated picture. And that's kinda lame. As I've stated earlier, Paulo Arancibia did awesome job turning the boat from silly cartoon hero to the greatest science fiction anti-hero of all time - Jules Verne's Captain Nemo, by utilizing actual naval captain insignia as a logo. My job was to further amplify the whole spirit of rebellious genius and develop distinctive scalable visual feel of mysterious depths awaiting for the bravest ones. Allusive "Thy Captain Come" slogan also have been created.
Adobe Photoshop, Adobe Illustrator, Dassault Systemes Solidworks