Who doesn't love heroes? The problem is that we do not even know our own ..
The project started with the aim of identifying our Egyptian born Athletic heroes. The first problem that I faced was realizing that many Egyptians do not even know what Athletics is .
My mission at that point was to let them know exactly what Athletics is as a sport with regards to Sprinting, jumping and throwing and then show off our incredibly talented Egyptian champions and their accomplishments both on the national and international level .
I designed the campaign posters in to parts per each player . One part for introducing the player and the other for the technique . Finally , I joined each two parts with a slogan .
How it starts ..
The process began with some sketches of different positions and techniques for each game . Those sketches at the beging were to allow me to study every move of every muscle and highlighteing the techniques . That made it easier for me to know exactly what was happeing when I started shooting .
As an Athlete myself , I had the passion that was required to perform these tasks . the long hours of drawing , studying sketches and shooting even testing on my self at the beging were exceptionally delightful.
My imaginary sponser ( Mizuno )
I chose Mizuno to be the imaginary sponser for my project so i could introduce this internationally famous sports brand to Egyptians . as it is not very well known in Egypt despite it was the sponser for the Egyptian National Athletics team's wear one day ..
Concept Poster no 1 - 2
Amr Seoud .. one of the most prominent sprinters in Egyptian Athletics today . 100&200 meters Egyptian National Record holder
some of his achievements ( Flyer )
Concept poster no. 3 - 4
Alaa El Deen El Ashry .. one of the best young talents in Hammer throw
Alaa El Deen El Ashry .. one of the best young talents in Hammer throw
some of his achievements ( Flyer )
Concept poster no . 5 - 6
Hatem Mersal .. a long jumping idol in Egyption Athletics .. Long Jumping Egyption National Record holder .
Hatem Mersal .. a long jumping idol in Egyption Athletics .. Long Jumping Egyption National Record holder .
some of his achievements ( Flyer )
A Short advertising video for the campaign .. (soundtrack belong to another campaign)
Behind the scenes ( Making ) ..
Thanks to all who participated in this project, you are all part of it .. specially Mostafa Abdelmula - Ahmed Rushdi - Ibrahim Gendy
My goal is to have the chance to continue working on this project allowing those stars to shine the brightest as much as they deserve.
With the right sponser and the needed amount of support this goal can be reached.
Thanks all for your time ..
Contacts
Email - Ahmed_HMubarak@outlook.com
FB - facebook.com/ahmed.mubarak.96
instagram - https://www.instagram.com/ahmed_mubarakk/
mob . +2 01017303040
FB - facebook.com/ahmed.mubarak.96
instagram - https://www.instagram.com/ahmed_mubarakk/
mob . +2 01017303040
